UNBOXING VALENTINO

“UNBOXING BODIES FREEDOM CHOICES ROLES PERSONALITIES IMPERFECTIONS IDENTITY ILLUSIONS”

- Pierpaolo Piccioli

ONE HUNDRED created The Box, reimagining the runway and manifesting a powerful experiential encounter that reverberated across the globe for luxury fashion house Valentino.

For one night only, beloved Valentino guests were invited to know Pierpaolo Piccioli’s masterful collection - Unboxing Valentino - in a wholly original way.

Traversing the vast and evocative landscapes of The McKinnon Hotel, home of the award-winning show Sleep No More, guests drifted out of the ordinary and into the extraordinary as around them Unboxing Valentino sprang to life - personified and theatricalised into an ephemeral immersive spectacle.

“A vitality that’s beyond what you've experienced or imagined.”

Elle

"Valentino x Sleep No More sets the benchmark for experiential marketing."

Jing Daily

The McKinnon Hotel | Shanghai, China | Spring 2023

Presented by Valentino & Sleep No More I Produced by SMG Live