THE MUSEUM OF TREES
We begin in darkness and slowly explode into the light.
As part of the Alibaba 2023 Reverberations Qingshan Art Season, THE MUSEUM OF TREES offered a tantalizing taste into the world of immersive theater and a profound audience / performer encounter.
Enveloped in the intimate and transformative world of THE MUSEUM OF TREES, audiences became the protagonist of the story, discovering Ovid's myth of Daphne as never before.
To bring this sensorial experience to life, ONE HUNDRED designed and constructed a bespoke mirrored pavilion. Within its reflective walls, we collaborated with renowned new media artist Cao Yuxi, fusing immersive elements with cutting-edge technology to create a spellbinding modern magic at a replicable and tourable scale.
Qingshan Art Season | Hangzhou, China | Summer 2023
Created by ONE HUNDRED
Produced by ONE HUNDRED, Alibaba & JV Communications
PREVIOUS WORK
UNBOXING VALENTINO
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THE MUSEUM OF TREES
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THE WOOLMARK COMPANY
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NARCISSUS
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CINÉ GUCCI
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McKITTRICK HOTEL, NYC
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THE TEN GIFTS
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GUCCI
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LOST IN PLAY 2
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MOSCHINO X BUDWEISER
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TMALL
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STELLA McCARTNEY X MYTHERSA