LA ROBE ROSE 

Desire sparked; she yearns to wear La Robe Rose.

ONE HUNDRED partnered with pioneering fashion house Stella McCartney to conceptualise, design and direct a bespoke VIP gala dinner; celebrating the launch of an exclusive capsule collection with luxury retailer MYTHERESA.

Held at Shanghai heritage site, Cha House, and attended by Stella McCartney, ONE HUNDRED created La Robe Rose; an evening that was both intimate and spectacular. Fantastical ballet intertwined with a mystery plot to excite and delight the fashionistas, influencers and celebrities in attendance.

Inspired by Powell and Pressburger’s celluloid masterpiece, The Red Shoes, ONE HUNDRED choreographed a lush dance sequence, sumptuously spanning the wrap around balcony of Cha House. Once inside guests were immersed into a glamorous and theatrical backstage world; here dinner was served and the mystery unfolded.

Cha House | Shanghai, China | Autumn 2019

Presented by Stella McCartney & MYTHERESA | Production by Activation